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Amazon Appstore: Artwork and Listing Guide
This guide covers everything you need to publish your Fire TV app on the Amazon Appstore: the artwork for your app and your store page, the text Amazon asks for, the right category, and the rights and review details Amazon checks.
Bamboo usually prepares and submits your store listing for you. Use this guide to get everything ready in advance, or to manage your listing yourself in the Amazon Developer Console.
Before you start: you need your own Amazon Developer account, with your payment and tax details filled in and Bamboo invited as an Administrator. Learn more: Activating the Amazon Appstore Platform
Where to find it: sign in to the Amazon Developer Console and open your app. Your listing is split into these pages:
- Upload Your App File: app title and category.
- Appstore Details: descriptions, feature bullets, keywords, and images.
- Content Rating: the content rating questionnaire.
In this article:
- Artwork for your app: icon, splash screen, and placeholder
- Store artwork: background image, screenshots, and promo image
- Listing text: title, descriptions, feature bullets, and keywords
- Choose a category: which one fits your app
- Third-party content and rights: the agreements to have ready
- Review requirements: content rating, test account, and payments
- Checklist: everything in one list
Artwork for your app
These images are built into your app. Send them to Bamboo with your Kickoff document. Learn more: Bamboo apps Kickoff document
| Image | Size (pixels) | Format | Notes |
|---|---|---|---|
| Fire TV app icon | 1280 × 720 | PNG | No transparency. Keep your logo inside the center 882 × 448, which is always visible. Also used on your store page. |
| Splash screen | 1920 × 1080 and 1240 × 1080 | PNG or GIF | Shown while the app loads. Use a GIF for an animated splash screen. |
| Placeholder | 1920 × 1080 | PNG | Shown when a category image is missing. |
Store artwork
These images appear on your Appstore page. Screenshots must show your real app.
| Image | Size (pixels) | Required? |
|---|---|---|
| Background image | 1920 × 1080, JPG or PNG | Yes. Shown behind your app's details on Fire TV. Keep key content inside the center 1214 × 830. |
| Screenshots | 1920 × 1080 (landscape), JPG or PNG with no transparency | Yes, 3 to 10 |
| Promotional image | 1024 × 500 | Optional |
| Video | 1080 × 720, up to 60 minutes | Optional, up to 5 |
Make sure each file's extension matches its real type (for example, a PNG saved as .png), or the upload fails.
Make your screenshots work for you: Bamboo can take screenshots from your app for you. We recommend turning them into marketing images: your real app screens with a short message for viewers. For example, a screenshot of your channels with the text "24/7 channels, watch anytime".
Learn more: Amazon: Appstore details
Listing text
| Field | Limit | What to write |
|---|---|---|
| Display title | Short | Your brand or service name. |
| Short description | About 1200 characters | What your app offers. Fire TV shows only the first 200 characters, so put the most important part first. |
| Long description | 4000 characters | More detail, shown on the Amazon website. It isn't shown on Fire TV. |
| Product feature bullets | 3 to 5 bullets | Your app's main features, one per line. |
| Keywords | Optional | Search words, separated by commas. |
| Support email and website | Filled in from your company profile | Where viewers can get help. |
| Privacy policy URL | Required if your app collects user data | A page with your privacy policy. |
Writing tips
- The first 200 characters of your short description are all most Fire TV viewers see. Make them count.
- Plain text only: HTML in your descriptions fails Amazon's checks.
- Mentioning Amazon: follow Amazon's trademark guidelines, for example "for Fire TV".
Choose a category
Amazon has categories with subcategories. Choose the one closest to your content:
| Your app | Category |
|---|---|
| Movies, shows, or general video | Movies & TV > On-Demand Movie Streaming |
| Church or faith | Lifestyle > Religion & Spirituality |
| Courses and lessons | Education |
| Sports | Sports > TV & Event Streaming |
| Music and concerts | Music & Audio > On-Demand Music Streaming |
Learn more: Amazon: Categories
Third-party content and rights
Amazon requires you to own the rights to the content in your app. If your app shows content you didn't create, get written permission before you submit. This includes:
- Movies, shows, or sports licensed from a distributor.
- Videos from YouTube channels you don't own. Apps built from them fail review.
- Music, sermons, or worship content from other artists or ministries.
- Other brands' names and logos.
If Amazon asks for proof, send a signed letter from the rights holder or a copy of the license agreement, as a PDF. Screenshots of an agreement aren't accepted, and a disclaimer in your app isn't enough. If Bamboo submits for you, send the documents to us with your Kickoff document.
Learn more: Amazon: Intellectual property
Review requirements
- Content rating: a questionnaire about your content, such as violence or language, and your target audience. It can only be changed when a new app version is submitted.
- Privacy: whether your app collects user data. Your answers create the privacy labels shown on Fire TV.
- Test account: a working username and password for Amazon's testers, with access to all content, including paid content. It goes in the Testing Instructions.
- Payments: subscriptions and paid content sold in your app must use Amazon's in-app purchases.
- Real content: publish your videos and set up your categories before you submit.
Learn more: Amazon: Fire TV test criteria
Checklist
- Amazon Developer account with payment and tax details, and Bamboo invited as an Administrator
- App artwork: Fire TV icon, splash screens, and placeholder
- Background image and 3 to 10 screenshots
- Display title, short description (best part first), long description, and feature bullets
- Keywords and privacy policy URL
- Category chosen
- Rights documents for any third-party content
- Test account and content rating
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