Emails
Automatic emails keep your viewers in the loop, from creating an account to buying a subscription. Go to Audience โ Emails to set them up in three steps:
- Fill in your company details: your name, logo, and links, entered once.
- Write your emails: use Insert variable to add things like the viewer's name or your logo.
- Check the preview, then turn the email on under Email Settings.
In this article:
- Company details: the details your emails use
- Email settings: choose which emails are sent
- Email templates: write the subject and message
- Variables: personalize each email
- Preview and test: see the email and send yourself a test
- Tips: getting your emails right

Company details
Fill these in once, and use them in any email:
- Sender Name: the name viewers see as the sender.
- Sender Email: the address your emails are sent from.
- Company Contact Email: receives purchase notifications and other system emails.
- Company Name: your company or platform name.
- Company Signature: the sign-off at the end of your emails.
- Contact Us URL: a link to your support or contact page.
- Website URL: your website's address.
- Powered By Text: the text in the footer of every email.
- Company Logo: shown at the top of your emails.
Click a variable next to a field, such as *|companyName|*, to copy it. Your company details and email settings save automatically. Templates have their own Save Template button.

Email settings
Turn each automatic email on or off:
- Notify Company on Purchases: emails your Company Contact Email when a viewer buys something.
- Send Purchase Confirmation to User: emails viewers a confirmation of their purchase.
- Notify User on Registration: sends a welcome email when a viewer creates an account.
Email templates
- Under Email Templates, choose the email to edit: Registration Email or Purchase Email.
- Edit the Subject, the line viewers see in their inbox.
- Edit the Template, the email itself. You can add paragraphs, bold text, and links.
- Click Insert variable in the subject or the template to add personal details.
- Click Save Template.

Variables
Each variable is replaced with the real value when the email is sent.
In every email:
- *|name|*: the viewer's name.
- *|email|*: the viewer's email.
- *|companyName|*: your company name.
- *|companySignature|*: your company signature.
- *|companySiteUrl|*: your website URL.
- *|contactUsUrl|*: your Contact Us URL.
- *|poweredBy|*: your Powered By text.
- *|companyLogo|*: your company logo.
In the Purchase Email:
- *|purchaseName|*: the item the viewer bought.
- *|returnUrl|*: a link to watch it.
Preview and test
The Email Preview shows the email as viewers will get it, with your company details and sample viewer and purchase data.
Click Send Test to Me to send the email to your own address and see it in your inbox.

Tips
- Fill in your company details before you edit your templates.
- Use variables instead of typing your company details into each template, so a change updates every email.
- Keep subjects short and clear.
- Send yourself a test after every change.
Learn more: Manage your users ยท Stripe integration