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VAST Ad Tag Tokens
You can add tokens to your VAST ad tag. Each time your app requests an ad, Bamboo replaces the token with the real value.
In this article:
- How to use tokens: replace values in your ad tag
- Supported tokens: the full list
How to use tokens
Find the parameter in your ad tag, by its short form, and put the matching token after the =. For example, w= becomes w=[PLAYER_WIDTH].
Add your tag in Monetization → Ads, as your Mobile Ad Tag or TV Ad Tag. Using the app store tokens? Fill in your store details under Ad Token Requirements.
Supported tokens
| Name | Short form | Token |
|---|---|---|
| Player width | w, width | [PLAYER_WIDTH] |
| Player height | h, height | [PLAYER_HEIGHT] |
| Media ID | content_id, video_id | [MEDIA_ID] |
| Media title | content_title, video_title | [MEDIA_TITLE] |
| Media description | video_description | [MEDIA_DESCRIPTION] |
| Media duration | content_length, video_duration | [MEDIA_DURATION] |
| Media URL | content_url, video_url | [MEDIA_URL] |
| Content genre | content_genre | [GENRE] |
| Content category | content_cat, content_categories | [CATEGORY] |
| Content season | content_season | [CONTENT_SEASON] |
| Live stream | content_livestream | [CONTENT_LIVESTREAM] |
| Content producer name | content_producer_name | [CONTENT_PRODUCER_NAME] |
| Rating | rating, content_rating | [RATING] |
| Channel name | channel_name | [CHANNEL_NAME] |
| Device ID | did, device.ifa | [DEVICE_IDENTIFIER] |
| IFA | ifa, idfa, adid | [UUID] |
| IFA type | ifa_type | [IFA_TYPE] |
| Device model | dmo, device_model | [DEVICE_MODEL] |
| Platform | os, device_make, device_os | [DEVICE_PLATFORM] |
| IP | ip, uip | [DEVICE_IP_ADDRESS] |
| User agent | ua | [DEVICE_USER_AGENT] |
| Country | mcc | [DEVICE_MOBILE_COUNTRY_CODE] |
| Mobile network | mnc | [DEVICE_MOBILE_NETWORK_CODE] |
| Time zone |
|
[DEVICE_TIME_ZONE] |
| Device locale | lang | [DEVICE_LOCALE] |
| Device language |
|
[DEVICE_LANGUAGE] |
| User latitude | lat, geo_lat, AV_LATITUDE | [LAT] |
| User longitude | lon, geo_lon, AV_LONGITUDE | [LON] |
| App name | app_name, an | [APPLICATION_NAME] |
| App version | app_version, av | [APPLICATION_VERSION] |
| App bundle ID | b, app_bundle | [APPLICATION_BUNDLE] |
| App ID | msid, app_id | [APPLICATION_ID] |
| App Store URL | app_store_url, aurl | [APP_STORE_URL] |
| Do not track | is_lat, lmt | [DEVICE_DO_NOT_TRACK_FLAG] |
| CCPA | ccpa, us_privacy | [CCPA] |
| GDPR | gdpr | [GDPR] |
| GDPR consent | consent | [CONSENT] |
| COPPA | coppa | [COPPA] |
| Supply chain | schain | [SCHAIN] |
| Cache buster | cb, cachebuster | [CACHEBUSTER] |
| Timestamp | ts | [TIMESTAMP] |
| Page URL (web) | URL, site_full_url | [URL] |
Learn more: Monetization: Ads, Pay-Per-View & Giving · Content Settings