Analytics: Video, Live & Channel Performance

Analytics shows how viewers watch your content: how many plays you get, how long people watch, which videos perform best, and where your viewers are. Go to Analytics in the menu. There are three pages:

Analytics: an overview of your whole platform.
Video Performance: how your videos (VOD) are watched.
Live & Channels: how your channels and live streams are watched.

In this article:

Choose a date range: 7, 14, 30, or 90 days, or custom
Analytics overview: your platform at a glance
Video Performance: plays, watch time, and drop-off for your videos
Live & Channels: how your channels and live streams are watched
What the numbers mean: a quick glossary
Export your data: download it as a CSV

Choose a date range

At the top of each page, choose 7 days, 14 days, 30 days, or 90 days, or pick your own dates with Custom. All the numbers and charts on the page update to match.

Analytics overview

Summary: Player Loads, Play Starts, Total Plays, and Watch Time for the period.
Views & Plays Over Time: a daily chart of player loads and plays.
Top Videos: your most-played videos, with their plays, loads, and watch time.
Platform Breakdown: where viewers watch: web, mobile apps, or TV apps.
Engagement Funnel: how far viewers get: from the player loading, to starting, to watching 25%, 50%, and 75%, to finishing.
Geographic Distribution: plays by country.

Video Performance

A closer look at your videos. Use Filters to show all videos or just the ones you choose.

Summary: Total Plays, Watch Time, Avg Time per play, and 75% Rate.
Plays Over Time: daily video plays.
Engagement Funnel: viewer drop-off through the watch journey, from all plays to 25%, 50%, and 75% watched, and completed.
Top Content: your best-performing videos by plays, with watch time, average time, and 75% rate for each.
Platform Breakdown and Top Countries: where your video plays come from.

Live & Channels

Summary: how many of your channels and live streams were watched, total watch time, and average time per play.
Plays Over Time: daily plays of your channels and live streams.
Channels and Live Streams: plays and watch time for each channel and each live stream.
Top Countries and Platforms: where your channel and live viewers are, and what they watch on.

What the numbers mean

Player Loads: how many times your player loaded on a page or app screen.
Play Starts and Total Plays: how many times viewers started playing.
Watch Time: the total time viewers spent watching.
Avg Time: the average watch time per play.
75% Rate: the share of plays where viewers watched at least 75% of the video.
25%, 50%, 75% Watched and Completed: how many plays reached each point of the video.

Tip: a big drop between two points of the funnel shows where viewers lose interest. Try a stronger opening, a shorter video, or a better thumbnail and title.

Export your data

On Video Performance, click Export CSV to download the page's data, or click Export on a section, such as the Engagement Funnel or Top Content, to download just that section.

Learn more: Embed your videos · Set Up Your TV Channel · Going Live